Advertiser Terms, Guidelines and Content Policy
All materials submitted for advertising on the HomesInteractive.com (Hi@) and myPersonalGenius.com (myPG) Network (collectively known as The Websites), must conform to relevant laws and regulations and to these Ad Policies and Guidelines. These Ad Policies and Guidelines are intended as an aid to advertisers and agencies. As such, they are not an exhaustive listing of the precise requirements ‘The Websites’ have for each Website Ad.
Each advertiser or agency wishing to buy ‘The Website’ placements should perform a thorough legal and editorial review of their advertising materials before they submit these materials to ‘The Websites’. We direct each advertiser and agency to take note of the
‘The Websites’ will NOT run the following types of advertisements:
- Gambling, Alcohol, or Tobacco ads
- Pornographic ads
- Pharmaceutical ads from non-publicly listed drug companies
This list is not exclusive. ‘The Websites’ will not display ads that, in ‘The Websites’ sole and absolute discretion, are likely to violate the law (including, but not limited to, the law of advertising and the law of intellectual property), or that are obscene, indecent, or defamatory, or that may adversely affect ‘The Website's’ good will or reputation.
The Websites reserves the right to reject or refuse to run any ad on the The Websites Network for any reason, and this right is not limited to compliance with these Ad Policies and Guidelines, relevant laws and regulations, or the policies of any third-party.
‘The Websites’ Ad Policies and Guidelines
Overview
It is the policy of ‘The Websites’ to present advertising that is truthful and lawful. All materials submitted for advertising on the GAIN Network must conform to governmental laws and regulations and to the Ad Policies and Guidelines of ‘The Websites’. These Ad Policies and Guidelines are intended as an aid to advertisers and agencies and are not intended to be exhaustive, nor are they a substitute for advertiser's/agency's legal and editorial review of the materials they submit. Ultimately, it is the advertiser's/agency's responsibility to ensure that the content of their ads comply with governmental laws and regulations and these Ad Policies and Guidelines and that they do not violate any third party's rights.
Below are ‘The Websites’ Ad Policies and Guidelines. The Ad Policies are designed to address the unique aspects of advertising with ‘The Websites’. The Guidelines are the more general advertising standards to which ‘The Websites’ requires its advertisers to adhere. These Ad Policies and Guidelines may be updated from time to time. When such updates occur, ‘The Websites’ may require that any advertisement then running be changed to conform to the new policy or guideline. ‘The Websites’ reserves the right to reject or refuse to run any ad on the GAIN Network for any reason and this right is not limited to compliance with these Ad Policies and Guidelines.
I. Ad Policies - Unique Requirements for Advertising with ‘The Websites’
The following Ad Policies are designed to explain why ‘The Websites’ requires a few unique requirements for advertisements that run on its network.
Advertiser Branding
Why is prominent advertiser branding required?
Since our ad serving technology is software that resides on each individual's computer, banner ads can be seen at the same time a user is viewing any recipe or virtual supermarket product, including the web sites of your competitors. Prominent advertiser branding is required on the ad so that the consumer can easily identify the advertiser.
What is considered prominent?
A user looking at the ad for a brief period of time should be able to easily identify the advertiser.
The following contribute to perceived prominence:
- Font size should be large enough that name is clearly legible (advertiser's name in mouse type is not acceptable branding)
- Positioning - since people read left to right and top to bottom, top left is the most prominent position on the ad. Top left position is encouraged, but not required.
- Color - if the color of the logo contrasts with color of the other elements of the ad, it is often seen to be more prominent.
- Negative space - The use of negative space around a logo can also increase its prominence on the ad.
Multiple brands/logos
If there are multiple brands or partners referenced in the ad, those must be less prominent then the advertiser branding. Also you must provide confirmation that you have permission to use the logos if they are not your own.
Why is your logo required on first frame of animated creative?
Ads may only be seen for a brief period of time before the user chooses whether or not to interact with the ad, so the branding must appear promptly.
Content Restrictions
Subscribers who use our WebSoft applications may be used by other family members. Since we cannot differentiate between adult and minor users, we do not allow ads containing certain content.
‘The Websites’ will not display ads promoting pornography, illegal or prescription drugs, alcohol, or tobacco. Moreover, ‘The Websites’ will not display ads that, in ‘The Websites’ sole and absolute discretion, are obscene, indecent, defamatory, or otherwise illegal, or that may adversely affect ‘The Websites’ good will or reputation.
Moreover, ads containing the following are NOT allowed to run untargeted (i.e. will not be allowed to be "Run of Network"):
- Prescription Drugs
- Scantily clad models
- Dating services
- Psychics
Comparative Advertising Claims
Given that your ads may be displayed to our subscribers while they view your competitor's web site, we do not allow advertisers to call out a competitor's name within their ad. But when an advertisement compares a product or service to those of its unnamed competitors (e.g., "more effective than the leading brand") the bases of comparison must be clearly identified, and the claim must be substantiated. For example, in cases of generic claims such as, "more effective than the leading brand" the advertiser must have reliable substantiating facts to support the claim because there could be an implied comparison with a web site the user is viewing.
Privacy issues related to personally identifiable information
‘The Websites’ do not collect personally identifiable information from our users. We will allow some ads to run where the user voluntarily submits information like name, address, email etc., if they are providing the information directly to advertiser.
Ad Guidelines
These Guidelines are intended as a general aid to help advertisers and agencies design ads suitable for running on our Network. These Guidelines are not intended to be exhaustive, nor are they a substitute for advertiser's/agency's legal and editorial review of the materials they submit. These guidelines do not constitute legal advice and compliance with these guidelines is no guarantee of the legality of your advertising. You are encouraged to obtain legal review of all advertising prior to submission to ‘The Websites’. ‘The Websites’ reserve the right to reject or refuse to run any ad on our Network for any reason regardless of the ads compliance with these Guidelines.
Ad functionality
The user should not be surprised by what happens when they click on an ad. For example, if a user clicks a pull down menu on an ad, the menu should pull down, not take the user to a landing page. It is solely the advertiser's responsibility to ensure that its ads properly perform the functionality the ad purports to contain.
Asterisks and Footnotes
An asterisk or a footnote may be used to give consumers additional information about a word or phrase that is not, in itself, deceptive. An asterisk or a footnote should not be used to direct consumers to information that would contradict or substantially change the meaning of any claim.
Availability of a Product or Service
A product or service should be available for purchase at the time an advertisement appears. Unless otherwise clearly indicated in the ad, a product or service must be available in sufficient quantities or supply to meet reasonably anticipated demand. The nature and extent of any limitations on availability (e.g., geographic restrictions, limitations in quantity) must be clearly and conspicuously disclosed. Claims for products or services that are not currently available should only be made if there is a reasonable expectation that the product or service will be offered within six months.
Bait Advertising and Selling
Advertisers must comply with the FTC's Guides Against Bait Advertising, available at http://www.ftc.gov/bcp/guides/baitads-gd.htm - A "bait" offer is an attractive but insincere offer to sell an item that the advertiser does not really intend to sell. The purpose is to switch consumers from buying the advertised item to buying something else, usually at a higher price or on terms more beneficial to the advertiser. All ads must be bona fide offers to sell the advertised goods or services. The advertiser should have on hand a sufficient quantity of the advertised items to meet reasonably anticipated demand, unless the ad clearly discloses the number of items available or states "while supplies last." In addition, advertisers should not use "bait" selling practices, such as refusing to show or disparaging the advertised items. Refer to the Guides for more detailed guidance on these and other requirements.
Claims -- Health and Safety
Health and safety claims, as well as efficacy claims for products that affect health and safety, require a higher level of substantiation than other product claims. They must be supported by "competent and reliable scientific evidence," such as tests, analysis, research or studies. Scientific evidence must be conducted and evaluated in an objective manner by persons qualified to do so, using procedures generally accepted in the profession to yield accurate and reliable results. Health and safety claims must be based on evidence that is consistent with the larger body of evidence and there must be "significant scientific agreement" as to the claims. Health claims must be presented in a manner that ensures that a consumer understands both the extent of the support for the claim and the existence of any significant contrary view within the scientific community.
Claims -- Results
Advertising claims about product or service results - such as performance, safety, efficacy or energy savings - should be based on recent and competent scientific, engineering or other objective data.
Claims -- Substantiation
It is solely the advertiser's responsibility to be able to substantiate any claims made in its ads. The level of substantiation necessary depends on the type of product, the type of claim, and the amount of substantiation represented in the ad, if any. Thus, for example, ads for health and safety products, or that make health or safety claims, require a high level of substantiation. Advertisers that represent a specific level of support in their ads (e.g., "tests show" or "studies prove") must have the level of support claimed.
Claims - Superlative Claims and Puffery
Superlative statements can be either objective (factual) or subjective ("puffery"). Objective claims refer to tangible product qualities that can be quantified or measured; since they are statements of fact, an advertiser must be able to substantiate them. (Examples: "#1 in sales," "lowest prices.") Subjective claims, on the other hand, are expressions of opinion about a product's intangible properties. (Examples: "the best place to buy," "premier service.") Since they can't be objectively measured, quantified or tested, they are considered puffery and do not require substantiation.
Condition Disclosures
- "Used"
A product that was previously used by a consumer must be clearly and conspicuously described as such, using a term such as "used," "secondhand," "pre-owned" or the like. - "Rebuilt," "Reconditioned"
Advertisers should use the term "rebuilt" only to describe products that have been completely disassembled, reconstructed, repaired and refinished, including replacement of parts. Advertisers should use the term "reconditioned" only to describe products that have received such repairs, adjustments or finishing as necessary to put the product in satisfactory condition without rebuilding. - "As is"
If an advertiser offers merchandise "as is" - that is, in the condition in which it is displayed at the point of sale - then the phrase "as is" must clearly appear in any advertising, as well as on the bill of sale. State laws may impose additional requirements. - "Second," "Irregular," "Imperfect"
If merchandise is defective or if it falls below the manufacturer's specifications, then the advertiser should describe it using terms such as "second," "irregular" or "imperfect." - "Discontinued"
Merchandise should not be described as "discontinued" unless the manufacturer has, in fact, discontinued its manufacture, or the retail advertiser will discontinue offering the item entirely after clearance of existing inventories. If discontinuance is only by the retailer, the advertising should indicate that fact.
Contests and Games of Chance
Contests and games of chance are subject to a variety of state and federal laws. An advertiser should consult with counsel before structuring any such promotion, to ensure that it may run lawfully in all targeted jurisdictions. Ads for contests and games of chance must not falsely imply that a person has won or falsely state his/her chances of winning. Online ads must also include the following disclosures: (1) "void where prohibited"; (2) "no purchase necessary" (not required for skill contests); (3) the material eligibility requirements, such as age and state(s) of residence; (4) the start and end dates; (5) entry instructions, if not obvious from elsewhere in the ad; (6) a description of the prizes, if not obvious from elsewhere in the ad; (7) the odds of winning (not required for skill contests); (8) the fact that the promotion is subject to the complete Official Rules, and a direction to them; and (9) the promotion sponsor's name and address.
Coupons
Coupons used for promotional purposes should include the following terms: (1) a clear statement of the face value; (2) a clear description of the eligible product; (3) the expiration date; (4) the coupon's cash value (e.g., 1/100?); and (5) any limitations on redemption.
Credit
If an advertiser advertises a specific credit term, then that term must be available to all respondents unless the offer is qualified as to credit acceptability.
- "Easy Credit," "Liberal Terms"
The terms "easy credit," "liberal terms" and the like should be used only when: (1) credit is extended to consumers whose ability to pay is below typical standards of credit worthiness; (2) the finance charges and annual percentage rate are not higher than those charged to consumers who meet generally accepted standards of credit worthiness; (3) the down payment is as low and the period of repayment of the same duration as in transactions with consumers who have met generally accepted standards of credit worthiness; and (4) the advertiser deals with the debtor fairly in all aspects of the transaction, including the consequences of a delayed or missed payment. - "No Credit Rejected"
An ad should not state "no credit rejected" or the like unless the advertiser will, in fact, extend credit to anyone, regardless of his or her credit worthiness or ability to pay. - The Truth in Lending Act
The federal Truth in Lending Act and its implementing regulation, Regulation Z (together, "TILA"), are intended to ensure the meaningful disclosure and advertisement of consumer credit terms. FTC guidance is available at www.ftc.gov/bcp/conline/pubs/buspubs/creditad.htm. (Regulation M covers the advertising of consumer leases. FTC guidance on it is available at www.ftc.gov/bcp/conline/pubs/buspubs/adlease.htm.) State laws may impose additional requirements. A summary outline of TILA's requirements for advertising open-end and closed-end credit follows. Advertisers should consult with counsel to ensure compliance with both federal and state laws. - Offers of Open-end Credit"
If an ad promoting open-end credit contains any of the following: (1) the periodic rate used to compute the finance charge or the annual percentage rate; (2) a statement of when the finance charge begins to accrue; (3) the method of determining the balance on which a finance charge may be imposed; (4) the method of determining the finance charge; or (5) the amount of any other charge that may be imposed - then the ad must also include the following clear and conspicuous disclosures: (1) any minimum, fixed, transaction, activity or similar charge that could be imposed; (2) the annual percentage rate; and (3) any membership or participation fee. Special rules apply to the advertising of home equity plans, variable-rate plans and other offers. - Offers of Closed-end Credit
If an ad promoting closed-end credit contains any of the following: (1) the amount of any payment, expressed as either a percentage or dollar amount; (2) the number of payments or the period of repayment; (3) the amount of any finance charge; or (4) the amount of any down payment in a credit sale transaction, expressed as either a percentage or a dollar amount - then the ad must also include the following clear and conspicuous disclosures: (1) the amount or percentage of the down payment, if any; (2) the terms of repayment (the length of the loan and the amount of each payment); and (3) the annual percentage rate (which must reflect the total cost to the consumer of the credit extended). Additional requirements apply to variable rate and other transactions.
Dietary Supplements
Ads promoting dietary supplements must comply with the FTC's "Dietary Supplements: An Advertising Guide for Industry," available at www.ftc.gov/bcp/conline/pubs/buspubs/dietsupp.pdf.
Environmental Claims
Ads that make environmental benefit claims (e.g., "green," "earth friendly") must comply with the FTC's Guides for the Use of Environmental Marketing Claims, available at www.ftc.gov/bcp/conline/pubs/buspubs/greenguides.pdf. The Guides explain that all such claims must be accurate and capable of substantiation. Advertisers should avoid (or adequately qualify) broad claims of environmental benefit, since such claims convey a wide range of meanings that may be difficult to substantiate. The Guides provide specific guidance regarding certain claims (recyclable, degradable, compostable, recycled content, source reduction, refillable, ozone friendly, non-toxic and chlorine-free).
Extra Charges
Whenever an ad mentions a price, any extra charges must be clearly and conspicuously disclosed in immediate conjunction with the price. Such charges include, for example, the costs of delivery, installation, assembly and shipping and handling.
"Free"
All offers of a "free" item must comply with the FTC's Guides on the Use of "Free," available at www.ftc.gov/bcp/guides/free.htm. These require, among other things, that if receipt of the "free" item is conditional on a purchase, then the advertiser must clearly and conspicuously disclose this fact, in close proximity to the word "free" (and not linked by asterisk). In addition, the ad must clearly and conspicuously disclose any other conditions of the offer. The normal price of the item to be purchased must not have been increased (nor its quantity or quality reduced) in order to subsidize the "free" offer. Finally, the "free" offer must be temporary. Refer to the Guides and any applicable state or local laws for more detailed guidance on these and other requirements.
"Made in USA" and Similar Claims
According to the FTC, a "Made in USA" claim - whether express or implied (for example, by picturing a U.S. flag) - means that "all or virtually all" of the product has been made in the U.S. That is, all significant parts, processing and labor that go into the product must be of U.S. origin. The FTC's business guide, Complying With the Made in USA Standard, spells out the details of the standard and gives examples of accurate and inaccurate claims. Advertisers making "Made in USA" claims must comply with the guide. It is available at www.ftc.gov/bcp/conline/pubs/buspubs/madeusa.pdf.
Negative Option Plans
An ad for a negative option plan, continuity plan or similar offer must make it clear that when a consumer agrees to buy the advertised product, he or she will also receive periodic delivery of the same or similar items automatically, with no further action on his or her part. The ad should disclose how often the consumer will receive the items, as well as the cost automatically charged to the consumer for each. It should also disclose any minimum purchase requirement. All other material terms and conditions of the offer must be clearly made to the consumer before payment is requested. In addition, the advertiser may be required to comply with the FTC's Rule on the Use of
Pre-notification Negative Option Plans, available by link from www.ftc.gov/ogc/stats.htm (click on "FTC Rules" on the toolbar at the left and then go to Part 425).
"New"
"New" can be used to describe a product, service, feature or offer that is new or different in some significant way. Advertisers should limit their use of a "new" claim to a period of about six months after the product, service, feature or offer has achieved substantial distribution.
Price Advertising
Many states regulate the advertising of reduced prices. In addition, the FTC's Guides Against Deceptive Pricing, available at www.ftc.gov/bcp/guides/decptprc.htm, set forth the federal approach to price advertising. The guidelines below are aimed at substantial compliance with the laws of many jurisdictions, and advertisers should also take into account that their ads may be displayed while our users view the web sites of their competitors. Advertisers should consult with counsel to ensure that they are in compliance with all laws and regulations applicable to their offers.
- Comparing Current Prices to Advertiser's Own Former Prices
Comparisons of sale prices with the advertiser's own former prices must be based on actual, bona fide former prices at which the advertiser offered the items on a regular basis and for a reasonably substantial period of time. (Some states prescribe the number of days for which the "regular" price must have been offered. Some states also require the advertiser to have actually sold a certain number of the items at that price recently.) This means that the advertiser may not establish an inflated former price for a period of time for the purpose of subsequently offering a reduction. The advertiser must disclose whether intermediate reductions have been made (that is, between the item's regular price and the advertised reduced price). If the advertiser compares reduced prices to prices in effect at a time in the past other than immediately preceding the ad, then it must disclose the date, time or seasonal period of such prices. - Comparing Current Prices to a Competitor's Price for a Comparable Item
Given that your ads may be displayed to our subscribers while they view your competitor's web site, we do not allow advertisers to call out a competitor's name within their ad. - Comparing Current Prices to List Prices
An advertiser should compare its price to the "list price," "manufacturer's list price," "reference price," "suggested retail price" or the like only if the "list price" (or similar term) is the actual selling price currently charged by the advertiser or if it is representative of the price at which the item is offered for sale in the trade area by other retailers. - "Factory to You," "Wholesaler" and "Wholesale Prices"
An advertiser should not use such terms unless it can substantiate the implied savings and meet the following requirements: (1) when using terms such as "factory to you," "direct from maker," "factory outlet" and the like, all advertised items are actually manufactured by the advertiser or in factories owned or controlled by it; (2) when using terms such as "wholesaler," "wholesale outlet," "distributor" and the like, the advertiser actually owns or controls a wholesale or distribution facility that primarily sells products to retailers; and (3) when using terms such as "wholesale price," "at cost" and the like, such prices are the current prices that retailers customarily pay when they buy such merchandise for resale. - "Up To" Savings Claims
"Up to" claims should not be used unless the advertiser can substantiate the implied savings claims. A significant percentage - typically at least 10% -- of the items offered should be available at the highest offered discount. If there is a range of possible savings, then the lower limits of the potential savings should be disclosed. - Lowest Price and Underselling Claims
When designing an ad to be displayed on Claria's network, Advertisers must take into consideration that your ads may be displayed to our subscribers while they view your competitor's web site. Moreover, these types of claims are very hard to substantiate, given the frequency with which prices fluctuate and the difficulty of determining the prices of all sellers in the trade area at all times. An advertiser must have proper substantiation for all such claims prior to dissemination of the ad, and it should avoid making underselling claims that it cannot verify. - Meeting Competitors' Prices
An ad that says that the advertiser will match or better competitors' prices must: (1) clearly and conspicuously state all material terms of the advertiser's policy, including the steps that the consumer must take in order to take advantage of the offer; and (2) ensure that the terms are not unrealistic or unreasonably burdensome for consumers. Moreover, as stated with other types of pricing ads, we do not allow advertisers to call out a competitor's name within their ad because your ads may be displayed to our subscribers while they view your competitor's web site.
Rebates
The term "rebate" may be used only when the retailer or manufacturer will make a payment to a purchaser after the sale. (The ad should make clear which one is making the payment.) The ad should only show those products that are eligible for the rebate. It must also disclose all conditions necessary to receive the rebate, including purchase and submission deadlines. The ad should not imply that the customer will instantly receive cash back upon purchase (unless true); rather, it should disclose the estimated time it will take for the customer to receive the rebate payment. If it does not, then the rebate must be sent within 30 days. Some states may impose additional requirements.
"Sale"
An advertiser should use the unqualified term "sale" (or other word that states or implies a price savings) only if the reduction is significant and is from a bona fide price in existence immediately prior to the ad. The day after the sale ends, the item must revert to the price charged before the sale or to a higher price (except in the case of clearance, closeout or permanent markdown sales). The sale must be offered for a limited time only. If the reduced price is offered for more than 30 days, then the advertiser should be prepared to prove that it is, in fact, a valid reduction and has not become the advertiser's regular price. Introductory sales should be limited to a stated time period, and the selling price should be increased to the advertised regular price immediately following termination of that period. Some states may impose additional requirements.
Telecom Claims
Advertisers must disclose all material charges and conditions related to the advertised price, product or service, including, without limitation, as applicable: (1) activation or initiation fees; (2) monthly access fees, base charges and other recurring charges; (3) any required contract term; (4) any early termination fees; (5) the number of peak and off-peak minutes and the hours that they apply; (6) charges for excess minutes above the allowance; (7) whether different or additional charges apply for calls outside of the carrier's network or outside of designated calling areas (including, for example, long-distance and roaming charges); (8) whether prices or benefits apply only for a limited time or promotional period and, if so, any different fees or charges to be paid for the remainder of the contract term; and (9) whether any additional taxes, fees or surcharges apply and the amount or range of any such fees or surcharges collected and kept by the carrier. An advertiser must also disclose all terms and conditions related to receiving a product or service for "free," as well as the terms and conditions related to mail-in rebate or invoice credit offers. In addition, if an advertiser promotes a rate plan as "nationwide" (or uses a similar term), it must be able to substantiate the claim and include a disclosure that conveys the extent of its geographic coverage (including, for example, the number of major metropolitan areas or total U.S. population it serves). Ads promoting long distance services must also comply with the joint FTC/Federal Communications Commission Guide on Long Distance Advertising, available at www.ftc.gov/os/2000/03/jpsada.pdf. This Guide should also serve as a model for advertising claims related to wireless services.
Testimonials and Endorsements
An ad that features a testimonial or endorsement must comply with the FTC's guides on the subject, available at www.ftc.gov/bcp/guides/endorse.htm. In sum, the guides require that the testimonial or endorsement: (1) is not misleading; (2) is capable of substantiation (as if the advertiser made the claim directly itself); (3) is made by a bona fide user of the product or service; (4) reflects the endorser's honest opinions or experience; (5) is representative of what consumers will generally experience with the advertised item; (6) remains valid for the life of the ad; and (7) discloses any compensation made to a consumer endorser. Additional requirements apply to the use of expert and organizational endorsements. Refer to the guides for more detailed guidance on these and other requirements.
Warranties and Guarantees
An ad that mentions a warranty or guarantee must comply with the FTC's Guides on the subject, available through www.ftc.gov/ftc/legal.htm (click on "FTC Rules" on the toolbar at the left and then go to Part 239). They explain that, like other advertising claims, a representation about a warranty or guarantee must be true, non-misleading and substantiated. Moreover, the Guides require that the ad clearly disclose any material limitations or conditions that apply to the warranty or guarantee, such as its duration and return/refund requirements. The Guides also explain that the terms "satisfaction guaranteed," "money back guarantee," "100% guaranteed" and the like should be used only if the advertiser refunds the full product price at the customer's request, for any reason. If the ad uses "lifetime," "life" or a similar term to describe the duration of the guarantee or warranty, the ad must clearly indicate the "life" to which the term refers (that is, the product's life or the purchaser's life). In addition, if the term "warranty" or "guarantee" is used in consumer product advertising, the ad must clearly state that the complete details of the warranty are available prior to purchase, and direct the consumer where to find them. Refer to the Guides for more detailed guidance on these and other requirements.
Weight Loss
Weight loss claims must be supported by a high level of competent and reliable scientific evidence. Advertisers should review the FTC's Voluntary Guidelines for Providers of Weight Loss Products or Services, available at www.ftc.gov/bcp/conline/pubs/buspubs/wgtguide.pdf, and its Reference Guide for the Media on Bogus Weight Loss Claim Detection, available at www.ftc.gov/bcp/conline/pubs/buspubs/redflag.pdf. These publications may help an advertiser evaluate whether its claims are lawful.
All of the above are guidelines provided to help you create ads that would be acceptable to ‘The Websites’ standards. These guidelines do not constitute legal advice and compliance with these guidelines is no guarantee of the legality of your advertising. You are encouraged to obtain legal review of all advertising prior to submission to ‘The Websites’.
‘The Websites’ reserve the right to reject or refuse to run any ad on the ‘The Websites’ Network for any reason and this right is not limited to compliance with these Ad Policies and Guidelines.
